ABSTRACT

Organizations today realize that creativity is critical to achieving and sustaining a leadership position in the marketplace. Specifically, innovation enables the improvements and breakthroughs that delight customers and incorporate new products and services never before imagined. Yet most organizations lack the tools, the processes, and the organizational alignment necessary to support innovation.

To foster the generation and implementation of new ideas, individuals and teams must learn to use new tools to leverage their creative abilities and an effective creativity process to translate new ideas into productive solutions. Finally, the organization must install systems to remove barriers and create a culture that supports innovation.

By understanding the dimensions of creativity - Creativity Styles, Creativity Tools and Practices and The Creative Path - organizations can improve how they advance their market position.

COURSE OUTLINE

Introduction to Creativity
Why is creativity important?
Am I creative?
What is creativity
Neuro-physiological basis

Creative Path
A step by step process for generating and implementing innovative solutions
Specify a challenge
Apply the steps of the Creative Path to a real life issue chosen by the participants

Establishing a Creative Environment
How do I create?
What conditions affect my creative performance and the one of others?
Agreement Circle
The Ten Commandments of Innovating
What's my roadblock to creativity and the one of others?
LCS : How to respond to a new idea
Questions to Stimulate a Climate of Innovation

My Creativity Style
My preferred approach
Benefits of Creativity versatility

LEARNING OUTCOMES

• Know the environment that makes you and others most creative
• Become aware of the biggest roadblock to your creativity
• Knowing's one's primary creativity style and practice using some creativity styles
• The ability to use innovation tools to generate ideas
• Actual practice and progress toward an innovative solution to an issue